Business Principles

At Uphire we are not just about our equipment. We are focused on the safety, wellbeing and achievement of our people. We operate our business according to a set of business principles developed to ensure our continued success.


Uphire Delivers

  • On our Commitments
  • On our Legal Requirements
  • To our customers

At Uphire we have a can-do approach, and we follow through. We will always go the extra mile to meet our customer expectations. If we say we will do it, we will make it happen.

From the foundation of our organisation we have set high standards for ourselves. Our aim is to work according to industry best practices so that we can meet or exceed our obligations.

Uphire Thinks Big

  • We consider the impact of our operations to our people, our environment and our community
  • By continually growing and improving

The future is important to Uphire. We have developed our operation with a view to ongoing growth and development. We pride ourselves on operating with the professionalism and efficiency normally expected of much larger organisations. Our aim is to provide our premium service experience to all our customers, from the largest organisations to the smallest operators.

Uphire Makes Connections

  • By building relationships with our customers, employees, contractors and community

At Uphire we believe that our point of difference is our service to our customers and the performance of our people. Our carefully selected core team is empowered to make the decisions needed to provide a superior experience to our customers.

Uphire has worked hard to establish our place in the local area, from a business perspective by employing local people, using local contractor and suppliers and from a community perspective, we are heavily involved in local sporting initiatives from grass roots coaching and participation right through to sponsorship level.

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